How Can You Lose What You Never Had:Elvis Presley. Album - Clambake - #40 on BB Hot 200 on RCA Records in 1967. #1. How can you lose, what you never had.. I tell myself, when I'm feeling sad. BRIDGE: You don't have the right to cry, you believed your own lie. It's your fault because, you thought that she was yours. #2. Think it over once, think it over twice. I wish I could take, my own advice. BRIDGE: I know I should be glad, why does it hurt so bad? How can you lose, what you never had? INTERLUDE: BRIDGE: You don't have the right to cry, you believed your own lie. It's your fault because, you thought that she was yours. #3. Think it over once, think it over twice. I wish I could take, my own advice. BRIDGE: I know I should be glad, why does it hurt so bad? How can you lose, what you never had? How can you lose what you never had? A sixties smash from Kraziekhat.